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Is advertising overstepping the boundary if campaigns involve paid actors who come directly into your social setting, start a conversation which subtly informs you about a certain product, and then leave without ever telling you they were in fact a stealth advertisement on legs?
Advertisers have realised for some time that consumers are becoming increasingly immune to mass marketing by way of the traditional media. Recent studies estimate that on average we block up to 90% of the mass media messages, which isn't exactly good news for advertisers whose job it is to acquire our attention.
Once again in a bid to keep one step ahead, our advertising friends are reveling in the success of the latest and greatest marketing technique- Roaching.
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Leo Luna Mila, 35, a news anchorman and commentator of Radyo Natin, was gunned down Tuesday in San Roque, Northern Samar, Philippines. Mila was shot 12 times while leaving work. As publisher of the local magazine Peryodista and host of another radio program "Bungkaras" (Wake Up), he had been critical of the New People's Army's forced taxation. He had received threats through text messages last September.
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Children should be seen, not heard -- an adage that remains in practice in
most parts of rural India even today where the orthodox patriarchal traditions
continue to hold sway in tightly-knit local communities.
It is nothing short of revolutionary then that children in some villages of
Rajasthan, the largest state in the country and one of the most backward,
have assumed the role of the media to tackle social and development issues
which they proclaim concerns their wellbeing and future.
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More than gaining the freedom to report on society's problems Asian media must gauge it's real contribution to the publics needs, especially at a time of increasing commercialisation.
This was the common theme running through an interactive dialogue here on Friday -- ahead of World Press Freedom Day on May 3 -- organised by the United Nations Economic, Social and Cultural Organisation (UNESCO) around the theme of freedom of expression, access and empowerment.
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Sixty years after the Universal Declaration of Human Rights asserted the individual's right to receive and impart information and ideas through any media, it appears that most of the world's people agree, at least in principle.
According to a major new survey of more than 18,000 adults in 20 countries released on the eve of International Press Freedom Day May 3, an average of 56 percent said they believe that media should have the right to publish news and ideas without government control.
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Alternative News 
Our Leonardo da Vinci screensaver celebrates the genius of the man and displays 54 of his greatest artworks (some with different versions), drawing scientific studies and drawings.